While reading about Sony’s upcoming motion-controller PlayStation Move, I came across a hilarious video featuring Kevin Butler. It is the latest in a series of advertisements in Sony PlayStation’s “It Only Does Everything” PS3 marketing campaign.

ModNation Racers, artist spotlight

Kevin Butler is a fictional character portrayed by Jerry Lambert. He holds different positions in SCEI depending on the advertisement, all of them funny.

Kevin Butler’s titles:

• VP, Inspiration and Perspiration – ModNation Racers
• Director of Game Accuracy — MLB 09: The Show commercial
• Family Activities Director — Desperate Dad
• VP, First Person Shooter Relations — MAG commercial
• VP of Epic Footage — Montage
• VP, Blu-ray Superiority — Grandma
• VP, Enough is Enough — Candle
• VP, PS3 Softball Team — MLB 10: The Show commercial
• Regional Manager of War — God of War III commercial
• Chief Weaponologist — Ratchet & Clank: A Crack in Time commercial
• VP, Big Deal Deal Making — Sony HD Bundle
• Director of Rumor Confirmation — Rumor PS3 $299
• VP, Big Action Moments — Uncharted 2: Among Thieves commercial
• VP, Realistic Movements — PlayStation Move
• VP, Artistic Modification — ModNation Racers

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